Jim McCann, CEO of 1-800-FLOWERS.COM®, opened his first retail store in 1976 and successfully built his own chain of 14 flower shops in the New York metropolitan area. In 1986, he acquired the 1-800-FLOWERS® number and continued to grow his business under the 1-800-FLOWERS® name. His immediate focus was to create a reliable brand name built on trust, and over the next few years he achieved this through his understanding of his customer base and market. The next logical step was expansion, and McCann successfully expanded his business into other retail access channels-going online in 1992 and opening a web site in 1995. Today, 1-800-FLOWERS.COM® has a well-known web site (www.1800flowers.com), and maintains strategic online relationships with a number of online services, including America Online, Microsoft Network (MSN), and Yahoo!.